About B.O.I.
B.O.I. is a cosmetic lens and makeup brand under RODNA.
It represents the attitude and spirit of modern Korean youth
who are eager to find their own place in the world and express
themselves with their outfits.
B.O.I. is…
B.O.I. = Beauty Opium Inc. Beauty Opium Makes You Addicted
B.O.I. = Beauty Opinion Inc. Define Your Own Beauty Proposition
B.O.I. = Beauty Oasis Inc. A Beautiful Oasis in the Desert
B.O.I. Story
Originating from Seoul, Korea, RODNA Co., Ltd. is a cosmetics company that brings you all the goodies!
“RODNA” means Blush in Swedish, and using “RODNA” as the company name conveys our belief：
We hope that whoever uses RODNA can enjoy our products and feel confident and pretty.
has nothing to do with gender or age. Dressing up is not something we do for others’
approval but a statement you make to express yourself.
